Wayspring Promotes Beth Mason to Chief Customer Officer

Nashville, Tenn. — Wayspring, a value-based healthcare organization that provides medical, behavioral health, and social support services to people with complex needs, has announced the promotion of Beth Mason to Chief Customer Officer. In her new role, Mason will have the primary responsibility of building and managing customer partnerships.  She will continue to lead a team of operations professionals who interface with Wayspring’s growing customer base, which includes leading national and regional health plans across the country.

“Beth is one of Wayspring’s longest tenured team members. She always puts the success of our company first, sets a high bar for execution, and finds the balance of leading others while also directly contributing herself,” said Frazer Buntin, COO at Wayspring. “I couldn’t be more thrilled with her selection as Chief Customer Officer and I look forward to her continued contributions to Wayspring.”

Mason has spent the last decade leading various healthcare operations and has extensive experience in managing customer relationships at Wayspring, having previously served as Senior Vice President of Market Operations. Mason joined Wayspring in early 2017 and has held a variety of leadership positions within the company, including Director of Strategic Accounts and Vice President of Market Operations. Prior to joining Wayspring, Mason worked in Senior Markets for Highmark Inc.

“Beth has been a key driver behind our exponential growth and customer retention,” said Carter Paine, CEO at Wayspring.” Her relentless drive to exceed expectations in everything she takes on makes her the consummate partner to our clients.”

Beth Mason
Beth Mason, Chief Customer Officer

A Nashville native, Mason is a graduate of Princeton University with a bachelor’s degree in Sociology and independent studies in population health. Mason is a member of the 2022 Council Fellows, a highly selective executive leadership program offered by the Nashville Health Care Council. She regularly volunteers for Preston Taylor Ministries and Warner Parks.

 About Wayspring
Wayspring is a value-based healthcare organization that provides medical, behavioral health, and social support services to people with complex needs. With a focus on people living with substance use disorder, Wayspring utilizes a comprehensive and longitudinal model that incorporates targeted member outreach, strategic provider partnerships, community-based peer support, and delivery of clinical services. Through this unique approach, Wayspring produces increased adherence to evidence-based medicine, decreased healthcare waste, and improved health outcomes.